The challenge
Keeping two formats distinct under the same brand, the fine dining of the restaurant and the more approachable tone of the trattoria, without losing consistency or recognizability.
Catering · Dining and fine cuisine
Bros' Ristorante e Trattoria
Identity, content and press for the Michelin-starred restaurant and trattoria in Martina Franca
- Sector
- Dining and fine cuisine
- Where
- Martina Franca (TA), Puglia
- Project type
- Catering
- Site
- brosworld.it
The project
Identity, content and press for the Michelin-starred restaurant and trattoria in Martina Franca
Bros' is the Michelin-starred restaurant of Floriano Pellegrino and Isabella Potì in Martina Franca, set within Relais Villa San Martino, alongside Bros' Trattoria. Two different formats that need to speak the same language: identity, cuisine, aesthetics and communication.
For the restaurant, being visible is not enough: a coherent narrative world must be built, able to make the experience recognizable even before the guest sits down at the table. The trattoria calls for a more approachable kind of communication, yet no less strategic, one that makes its character legible and sets it apart from the restaurant.
Shooting, video, social, rebranding, press office and marketing have produced over 500 pieces of content and more than 70,000 new followers for the restaurant, over 400 pieces of content and more than 25,000 followers for the trattoria, with more than 125 articles published in the press.
The solution
A shared identity expressed in two voices, supported by shooting, video, social media, press office and marketing for each format.
The website, on every screen
Scroll inside the screen.
What we used
- 01Shooting
- 02Video editing
- 03Social media management
- 04Rebranding
- 05Press
- 06Marketing
