The challenge
Making a signature gelato shop and the person behind it stand out in a sector full of similar offerings, where being recognised matters even before the tasting.
Catering · Signature gelato shop
Chiara Spalluto
Imagery, content and press for a signature gelato shop in Salento
- Sector
- Signature gelato shop
- Where
- Casalabate (LE), Puglia
- Project type
- Catering
The project
Imagery, content and press for a signature gelato shop in Salento
Chiara Spalluto runs a signature gelato shop in Casalabate, in Salento, with pastry, events and an online shop: artisanal, Mediterranean-inspired gelato presented with the motto «Gelato – Made different».
The project focuses on image, presence and personal recognisability. In a market saturated with interchangeable profiles, the difference isn't made by the quantity of content published, but by the ability to build a coherent, memorable and credible perception.
Shooting, video editing, social media management and press office work led to over 200 pieces of content created, more than 2,000 new followers and over 10 published articles.
The solution
A visual narrative centred on Chiara and her gelato, with shooting, video, social and press office all working toward the same perception.
The website, on every screen
Scroll inside the screen.
What we used
- 01Shooting
- 02Video editing
- 03Social media management
- 04Press
